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Perfect the art of a good call to action, in order to generate more leads for your business. A good call to action is highly specific, very relevant to the particular readers and always links to a landing page where … Read the rest

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When it comes to money, take the long view, if possible. Everyone wants to show quarterly profits, but if you increase short-term earnings by cutting corners on staffing and materials that staff need to get their work done, you and your company will ultimately end up being penny wise and pound foolish.

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