The following read offers a number of tips on how to optimize Magento sites effectively.
1. Adjust your HTML header
Headers are highly relevant for search engines, reason why you should always adjust your HTML header; optimizing and orienting them towards SEO as much as possible. This can easily be achieved by replacing the default keywords with your own keywords and filling in the default description with rich or rather relevant content. Keep in mind that Google is all about relevant. Plus, when optimizing the page headers, it is always advisable to add a new canonical tag that helps to … Read the rest