My friends and I have a band. I know..the world is full of bands. But like every other band out there what we really want is for people to hear our music. It is very tough to get gigs because the area we live in is saturated with musicians, and we are all competing with each other for bookings. A lot of advertising we do is through word of mouth. We meet some people, maybe give them a CD and then hope that they will tell their friends about us. We also have pages on all the major social media sites, like Twitter and Facebook. Recently our drummer had a brainstorm. He had heard about a site where you could buy Twitter followers, and his theory is that if we had a lot of followers, venues would think we were really popular and be more open to booking us to play. Well what do you know? He was absolutely right. It turns out that a promoter is a lot more likely to book a band with a lot of followers because they feel like they have a much better chance of packing the house with all the fans. Our booking increased by about 75% and we are now collecting more and more fans every weekend because they have seen us perform live! What a great idea!
If you are going to start a new business then you must know that online marketing of businesses are getting very popular these days. Many ways are there using which you can promote your business on the internet. Check out empower network on the internet to know more about advantages of online marketing. It was not long ago that the search engine positioning was considered the Holy Grail of digital marketing. SEO positioning has been praised for its excellent performance and return on investment is seen as the first approach channel to give thrust to prominence of a website in search engines. However, with increasing speed internet connection and enrichment of web content, online businesses have had to increase their efforts to position their websites by incorporating a large amount of digital media into their online marketing strategies, strategies including pay per click, social networking and mobile advertising.
The goal of an online strategy should not always be to get top positions in all the popular words of an industry. According to the website the online businesses are measured across different metrics, these may be selling a product, a record, a call, a form etc. It is important to identify which metrics are trying to improve, identify which digital channel (SEO, PPC and Social Media) will be more effective and within the channel keywords that will bring more business and not necessarily more traffic.