What comes to your mind when you hear about online marketing? If you are like most people, you automatically think of pay-per-click advertising and organic SEO. As much as some of us would love to use PPC advertising, budgetary constraints cannot allow us. This is why we eventually settle for the organic internet marketing techniques. When I say organic, I mean activities you would manually do to promote your site. Statistics show that organic search engine optimization campaigns provide unique advantages in future than PPC advertising does. A few people disregard these campaigns because they want speedy results.
They want to see their website on the first page of Google within a few weeks or months. Organic link building technique is time-consuming and difficult. Its benefits are only seen in the long run and they continue to flow from that point henceforth. It is up to you to decide if you truly want to use Paid or manual advertising. It is possible also to use paid and manual website marketing techniques. All this depends on the amount of money you can afford to use at any given time. Studies that have been conducted recently show that web visitors tend to click and trust organic results. That said, you can trust yourself to make the right decision.
Organic and Pay-Per-Click Online Marketing Techniques by Robert Neill