2011 and 2012 saw some major changes to internet marketing with the Panda and Penguin updates. SEO has completed changed and there is much more emphasis on following the white hat techniques. Here are some tips for using SEO within your content, whether you have a website, write articles or blog posts.
Long-Tail Keywords Are Beneficial
There was once a focus on short keywords that are easy to stuff into content. This is no longer the case and the Penguin update shows that long-tail keywords are your friend. These usually consist of at least three words and help to narrow a search down, naturally increase your traffic as you will be relevant to a search. These are harder to stuff into articles, blog posts and websites, which reduces the keyword density.
Use the Keywords Sparingly
Before Google Panda, keywords were used many times within one piece of content. 4-5% was the norm. This is known as keyword stuffing and is frowned upon. It is now best to use the keywords sparingly, within the first and last paragraph and maybe a couple of subheadings (depending on the length), and use synonyms where possible. This helps to keep your content reader friendly, too.
Write for Your Audience
Avoid writing something for the search engines. With internet marketing, you want people to find you and have a reason to click on you. The best way to do this is by thinking about the topics people will search for online. At the same time, make sure the topic works with your website to create a niche or authority site.
Internet marketing has changed and you need to change with it. The Google algorithm changes will not take your website and content out of searches as long as you are willing to work with them. The best way to do that is through the use of white hat techniques.
Ontra Studios has more about internet marketing on their site, be sure and check it out.Internet Marketing Tips After The Recent Algorithm Changes by Robert Neill