The term SEO or search engines optimization stands for various strategies, tactics and techniques used in building a business website so that it can gain high rankings in the various search engines such as Yahoo, Gmail, Google, and lots more. In this era of internet marketing, there is need of both small scale businesses and large blue chip companies to employ SEO services in order for their businesses to be successful. The following are 2 advantages of SEO for small businesses like on this site .
1. Creates brand awareness.
More often than not, customers or web users trust products and services appearing on the first page of various search engines. This therefore, means that better ranking of a business website creates brand awareness among potential customers hence increasing sales. To that effect, small businesses need to build their websites with all the SEO machinery so that they can improve their rankings in various search engines and they will attract more customers
2. Creates improved conversation rate with customers
Undoubtedly, we are in digital era where mobile users are turning to android enable phones and tablets. Most of these users do their shopping online by visiting various websites where they can find products and services that they need. A business with a website that is well developed using SEO proves to be user friendly, fast and compatible to these potential customers. The website enables visitors to make comments on the quality of services and products that the business offers and enabling the business to get abreast of the areas that needs improvement.2 Advantages Of SEO For Small Businesses by Carlos Danger